Aston Martin Shifts EV Partnership From Mercedes-Benz To Lucid
Giancarlo Perlas July 13, 2023In a surprising move, British luxury carmaker Aston Martin has announced a significant shift in its electric vehicle (EV) partnership. The company has decided to part ways with Mercedes-Benz and has joined forces with California-based EV startup Lucid Motors for its future EV development. This move marks a strategic decision by the British brand to explore new opportunities and embrace cutting-edge EV technologies.
Embracing Change: Aston Martin’s New EV Partner
Aston Martin just signed a strategic supply agreement with Lucid Group, Inc., securing a partnership that aims to create industry-leading ultra-luxury high-performance electric vehicles. As part of the deal, Lucid will receive approximately 3.7% ownership in Aston Martin through the issuance of new ordinary shares and phased cash payments, totaling around $232 million.
The agreement is pending shareholder approval and signals Aston Martin’s commitment to leveraging Lucid’s innovative technologies for its future EV lineup. Amidst the pending decision of its key investors, it should be noted that Mercedes-Benz still holds 9.4% ownership of the British legacy company.
A Shift in Focus: Aston Martin’s Vision
Lawrence Stroll, Aston Martin’s executive chairman, emphasized the importance of the partnership with Lucid in a carefully worded statement, stating that it represents a game-changing opportunity for Aston Martin’s EV-led growth. By aligning with Lucid, Aston Martin gains access to industry-leading performance and cutting-edge EV technologies that will shape the future of their battery electric vehicles.
This strategic move showcases Aston Martin’s vision to expand its EV offerings and cater to the evolving demands of luxury car enthusiasts.
The Lucid Advantage: Silicon Valley Innovation
Lucid Motors, founded in 2007 as “Atieva,” brings with it a wealth of expertise from its origins at Tesla. Led by CEO Peter Rawlinson, who is also a former Tesla employee, Lucid Motors has made significant strides in the EV market. Its flagship luxury sedan, the Lucid Air, was launched in late 2021 and boasts an impressive EPA-reported range of 520 miles, the longest among EV sedans.
Aston Martin’s collaboration with Lucid signifies a landmark partnership between British automotive heritage and Silicon Valley innovation, combining the rich history of Aston Martin with Lucid’s technological advancements.
Final Thoughts
By teaming up with Lucid, Aston Martin gains access to cutting-edge technologies and positions itself as a prominent player in the luxury EV market. This strategic move holds the promise of exciting future developments for the British brand’s EV lineup, further elevating the brand’s reputation as a leader in the world of high-end European motorcars. How it will get a nod of approval from its shareholders, especially Mercedes-Benz, remains to be seen though.
