Mercedes-Benz Keeps Lead in Luxury Car Segment of the Market
Giancarlo Perlas July 13, 2019
Mercedes-Benz wrapped the middle of 2019 with 1,134,729 luxury vehicles delivered to customers all around the world. The brand’s sales may have slipped down by 4.6% compared to the figures in the first half of 2018 but it remains as the leader in the luxury car segment of the market.
Daimler attributed the slide in sales to Mercedes’ ongoing model changes in its sport utility range. SUVs are considered as the brand’s segment with the largest volume in the market.
Meanwhile, Mercedes sold a total of 196,230 premium vehicles in June. Again, the numbers decreased by 3.7% compared to the same month of last year.
Except for China, which saw an increase of 1.3% in sales due to deliveries from January to June summing up to 344,657 units, all the other key markets of Mercedes took a dive. The NAFTA region only managed to sell 174,409 units during that period seeing a drop of 8.8%. The USA sold 147,396 units, which took a negative 7.2% hit.
A closer look at the record books of Mercedes, the compact cars of the brand appeared very popular with buyers. Despite a drop in SUV sales, the company projects that the segment will climb up by the third quarter of the year because of the rollout of new models in dealerships like the new GLC SUV and GLC Coupe in July.
The key selling points of the new GLC and GLC Coupe models include a facelift, revamped interior and more advanced tech highlighted by their integration of the MBUX multimedia system and intelligent driver assistance systems.
