Mercedes-Benz Living @ Fraser Project Launched
Peter Parcon September 29, 2015
It appears that the real estate industry is attractive enough that luxury vehicle manufacturers are enticed to get a piece of the pie. The latest company to enter the premium business apartment market is Mercedes-Benz through the Mercedes-Benz Living @ Fraser project, as shown on a report from autoevolution.com.
The German marquee is collaborating with a foremost international luxury serviced apartment provider, the Frasers Hospitality Group. London visitors will have the opportunity to stay in one of six Mercedes-Benz Style-designed serviced homes starting autumn. The project is expected to increase this number to nine apartments when it expands to Singapore next year.
Mercedes-Benz said the move of premium automotive brands is aimed at bringing their cutting-edge design capabilities, innovative technologies as well as integrated transport solutions into the serviced apartments market. Mercedes-Benz Living @ Fraser project is aimed at giving people the opportunity of experiencing the modern luxury offered by the company without having to purchase a vehicle.
The interiors of the present vehicle models of the company inspired the premium business apartments offered through the Mercedes-Benz Living @ Fraser project. Mercedes-Benz also worked with hospitality décor experts in ensuring that all the apartments are suitably decked out. The individual concepts offering workmanship, convenience, and first-class materials were designed with the assistance of Swarovski and Burmester, the design partners of the German company.
The concept brings together sculptural furniture with flowing lines, merging them into an organic whole. A multi-sensory experience is offered through modern media and entertainment technologies. The luxury vehicle manufacturer said the six apartments in London have an area of around 100 square meters. The apartment consists of suitable living and dining areas, a kitchen as well as two bedrooms.
The signature of the designers of Mercedes-Benz is noted on the furniture and accessory choices for each serviced apartment in the Mercedes-Benz Living @ Fraser project.
