Mercedes-Benz GLC Ad Campaign Reminiscent Of 60’s Pop Art Movement

Peter Parcon June 28, 2015

Modern advertising strategies are typified by the creative use of both fashion and art. In some instances, past fashion trends have not only returned to the catwalk since they were also seen on a number of marketing materials. Mercedes-Benz is among a number of luxury automobile manufacturers that experiment on concepts when it comes to their lifestyle division. The latest advertisement of the luxury vehicle manufacturer is reminiscent of the Pop Art movement in the 60’s, as indicated on a report from autoevolution.com.

According to the luxury vehicle manufacturer from Germany, stylist and fashion editor Carlyne Cerfe de Dudzeele designed a “digitally-idealized version ecological perfection” concluding with a lively interaction between a top model and the Mercedes-Benz GLC Plug-In Hybrid in the ”Hybrid by Nature” Mercedes-Benz Spring/Summer 2016 Fashion Campaign.

The advertisement is essentially an experimental combination of pop art and the advertising concept showing that the product of the company is the best in the market. This is quite understandable since the Mercedes-Benz GLC 350 e 4Matic features a combined fuel consumption of 2.6 l/km even as emission is at around 60g per kilometer.

The model in the advertisement, Dutch beauty and model Doutzen Kroes, is not an ordinary fashionista since she is also a mother of two childen. As Mercedes-Benz describes her, Kroes brightens up the room with her lively, laid-back and enjoyable vibes when she is in front of a camera. This liveliness is definitely reflected on the advertisement of the Mercedes-Benz GLC Plug-In Hybrid.