Mercedes-Benz, Hope Schools Hold Music Gala in China
Ryan Joseph Ramos June 17, 2012
In China, Mercedes-Benz and its various dealerships got together and held a special music gala featuring hundreds of kids. The “Live Your Dreams – Happy Music Classroom Music Gala” was held last June 15th at Beijing’s Great Hall of the People.
The special gala event featured different acts from kids supported by Mercedes-Benz dealerships through Hope Schools. The acts were supported by the dealerships in different ways, such as through the production, by hiring choreographers, and providing assistance in all manners of the performance.
One act even featured a percussion spectacle that was made possible using various car parts.
The Happy Music Classroom Program is a Mercedes-Benz initiative that aims to enhance and elevate music education here in China, and the gala is a testament to how successful the program has been so far. See, some of the kids couldn’t even completely sing a full song just one year ago.
“Mercedes-Benz has laid a solid foundation in fulfilling our social responsibilities in China and our long-term commitment to this market,” said Mercedes-Benz China president and CEO Klaus Maier.
This initiative by Mercedes-Benz and its Chinese dealer partners is really a good way to give back to the people. This is accomplished through a portion of the revenue for each vehicle sold being alotted for the Star Fund, which was established in 2010 and has since supported many different causes such as sports, social care, and environmental protection
