The TV spot shows the new E-Class BlueEFFICIENCY, humorously illustrating the perfect combination of luxurious design and comfort with sustainable mobility. A well-heeled father is not looking forward to meeting his daughters new boyfriend, as he is convinced it will be yet another hippie. When the daughter and boyfriend arrive in the new E-Class, the father is visibly impressed. However, a look at the BlueEFFICIENCY badge showing the environmental awareness of his prospective son-in-law confirms his initial suspicion that he is indeed yet another hippie. The TV spot underlines the status of the E-Class BlueEFFICIENCY as the most environmentally friendly E-Class of all time.