Hollywood stars drive Mercedes-Benz BlueTEC equipped vehicles
Muamer Hodzic December 3, 2008
There is no question that Hollywood’s movie/television/music stars are among the most influential groups when it comes to social values and behavior. Companies are flocking to certain stars with endorsement deals, hoping they’ll influence their target audience to buy their product/service. Mercedes of course is one of them, but they have actually taken it to a whole new level. Mercedes is getting some tremendous exposure from Hollywood stars that are committed to a cause and don’t need endorsements or free gifts to convince them to use a product.
In addition to Liev Schreiber (X-Men, The Manchurian Candidate) and Naomi Watts, fellow BlueTEC drivers from motion pictures and television include “Desperate Housewives” star Kyle McLaughlin, “Sex and the City” star Kim Cattrall, Academy Award Nominee and Golden Globe Winner Gary Oldman, and “Phantom of the Opera” star and singer Emmy Rossum. “My ML320 BlueTEC has all the power and luxury you’d expect of a Mercedes-Benz, plus the efficiency and low environmental impact of an economy or even hybrid vehicle,” says Emmy Rossum.
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- "Phantom of the Opera" star and singer Emmy Rossum with her Mercedes-Benz ML 320 BlueTEC
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- "Desperate Housewives" star Kyle McLaughlin with his Mercedes-Benz ML 320 BlueTEC.
Seven-time Grammy winning artist Alanis Morissette chose the fuel-efficient Mercedes-Benz BlueTEC for the video of “Underneath”, the first single and video from her latest album, “Flavors of Entanglement.” In the video, Alanis is sitting at a bus stop wearing a “Save the Earth” t-shirt and distributing fliers to encourage concern for the environment. When a Mercedes-Benz E320 BlueTEC passes by, Alanis salutes the Mercedes driver in appreciation for their environmentally aware choice. “Making green choices on a local level is important in creating global change,” says Alanis. “I’m glad that Mercedes-Benz has introduced a great option with BlueTEC.”
BlueTEC have also starred in some of the hottest television shows and series this season, including “90210” (CW), “The Amazing Race” (CBS), “Privileged” (CW), “Starter Wife” (USA Network), and “The Tonight Show with Jay Leno” (NBC).
