Mercedes-Benz USA sales drop by 11.8% in August

Muamer Hodzic September 3, 2008

Mercedes-Benz USA finally released sales number today for the month of August, and they aren’t very impressive. MBUSA sold a total of 18,507 new vehicles in August, which is an 11.8 % decrease compared to August 2007. When looking on a year to date basis, Mercedes still shows positive numbers, outpacing its 2007 performance with sales of 158,519 new vehicles (versus 157,806 in 2007).

Demand for the company’s volume-leading C-Class boosted that model line’s sales performance by 53.1% (6,990 vs. 4,565) for the month.

On a year-to-date basis, the C-Class posted a gain of 39.8 percent (50,593 in 2008 vs. 36,184 in 2007). While down for the month of August (2,430 vs. 3,062), the popular M-Class sport utility vehicles continued to hold their gain on a year-to-date basis with a 7.2 percent increase (22,517 in 2008 vs. 21,012 in 2007).

Separately, through the Mercedes-Benz Certified Pre-Owned program, MBUSA marked a 46.8 percent increase in August sales with 6,440 vehicles sold compared to 4,388 in August 2007, bringing year-to-date sales to a total of 42,973 units, an increase of 23.3 percent over the same period in 2007.

In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history.