Mercedes collaborating with their arch-enemy

Muamer Hodzic August 7, 2007

Rumors are that the worlds biggest rivals are coming to getter, setting away their differences, and started talks on jointly investing in the development of a small car. It’s possible that Mercedes is looking for a partner to develop a new compact car to possibly replace the A-Class. BMW has created a run-away hit with the Mini and now the upcoming Clubman will certainly help them even more. So it might actually be understandable if Mercedes is coming to their “arch-enemy” and asking them for help, as Mercedes still has not figured out how to sell a small car to the masses and make a profit. If everything is true, then I am sure BMW will ask something in return, possibly some help in the Supercar segment that BMW still has not really entered in. Time will tell, but this will be an interesting partnership.