Smart recruiting dealers in U.S.
Muamer Hodzic January 15, 2007
Autoblog is reporting that Smart USA is recruiting North American dealers to sell their Fortwos starting with current DaimlerChrysler dealers.
While those already selling DC products would not be required to build a stand-alone Smart showroom, they would have to dedicate 2,000 sq feet to the product and provide a separate entrance. Automotive News reports dealers would be expected to invest about $300,000 apiece for the priviledge of selling Smarts. AutoNation, which runs 13 Mercedes dealerships, says it is among 400 candidates hoping to get Smart franchises.
Smart will also be relying of very cool marketing project that will have them cruise the county with 3 trailers to build awareness this summer; people will get the chance to test drive the car and see if they really feel comfortable in it.
