Formula One World Champion Mika Hakkinen has become the ambassador to MobileKids, which is a road safety initiative that sets out to arouse enthousiams for safety in traffic among children thought the world. Mika stated: "My dream is that children over the world can move safely and without danger in road traffic."
Stuttgart/Nurburg, Aug 19, 2006 Mika Hakkinen is ambassador to DaimlerChrysler's worldwide road safety initiative MobileKids. The two time Formula One World Champion announced this on the occasion of the DTM Race at the Nurburgring. As MobileKids ambassador, Hakkinen intends to show commitment to the objectives of this initiative: "As a father of two children, I know how much depends on the implementation of the MobileKids idea. My dream is that all children, wherever they may be in the world, can move safely and without danger in road traffic. That's why I'm becoming involved in MobileKids."
According to a study by the World Health Organization (WHO), accidents in road traffic are the most frequent cause of death among children in Europe. On a worldwide scale, too, injuries in road accidents are one of the greatest threats to the well-being of young people. WHO warns that this type of accident could become the world's most frequent "preventable cause of death" by 2020. To counteract this trend and to strengthen the position of these most vulnerable participants in traffic, especially of the already highly mobile 10 to 15-year-olds, DaimlerChrysler in 2001 developed the worldwide concept "MobileKids" in cooperation with international road safety experts. This initiative sets out to arouse enthusiasm for road safety among children throughout the world. With the online city "Mokitown", the TV series "The Nimbols" and experience roadshows, MobileKids intends to sharpen children's awareness of appropriate behavior in road traffic in an entertaining manner. The boys and girls learn in a playful way how to better assess their own situation, recognize hazards in good time and avoid them through careful behavior.