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Mercedes-Benz myCOMAND infotainment system at LA Auto Show

Muamer Hodzic — Fri, 21 Nov 2008 18:10:09 +0000

Mercedes Benz myCOMAND interface
The guys over at Autoblog were able to get a live preview of the Mercedes-Benz myCOMAND interenet based system at the LA Auto Show. Just like we reported a few days ago, the myCOMAND system will use internet connectivity to keep all data and information fresh and current at all times without the need for software or hardware updates. Check out the video.

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Lewis Hamilton interview – with a twist!

Muamer Hodzic — Mon, 17 Nov 2008 18:32:49 +0000

Well here you have the current Formula 1 World Champion Lewis Hamilton give an interview and share his experience during the last lap of the final Grand Prix in Brazil with the media, when something pretty unexpected happens. Sure it’s a commercial, but for one second, you actually think its real, well at least I did. We’d love to see Hamilton in some more ads, which I am sure there will be, as he is the current World Champion, can it get any better, well he could always win a second WC.

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Mercedes SLR Club Trophy 722 GT race footage

Muamer Hodzic — Tue, 28 Oct 2008 20:10:05 +0000

AutoMoto.TV has uploaded a short clip of the Mercedes SLR Club Trophy 722 GT. As you’ll see, the video shows the starting grid, as driver from various countries line up behind models holding their respective numbers. You can also enjoy a birds-eye view of the race thanks to a halicopter that captured some awesome footage - the video is after the break. Even with the helicopter noise, the sound of the 722’s can still be heard. Enjoy!

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Starting Grid and Helicopter

Onboard Cameras

InsideLine Reviews the 2009 Mercedes-Benz ML320 Bluetec

Muamer Hodzic — Fri, 17 Oct 2008 17:37:55 +0000

InsideLine has taken the time to review the new 2009 Mercedes-Benz ML320 Bluetec that, as they state, can run for 600 miles on a single tank of fuel. Compared to a normal diesel, the ML is fairly quiet. There is a low diesel rumble when you put your foot down, but it can easily be drowned out with music. Check out the video above and read the full artice over at Edmunds.

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“Meet the Beckers”: Audi’s new strategy to insult everyone

Muamer Hodzic — Thu, 09 Oct 2008 18:08:15 +0000

Audi is no stranger to poking fun or insulting certain car makers, most notible was Audis take on the Lexus self park ~~gimmick~~ option as seen here. Their new advertising campaign plays as a TV series, where members of the Becker family are driving to a family reunion with their luxury vehicles. Instead of showing the strenghts of the Audi or the weaknesses of the competition (BMW, Mercedes, Lexus), they chose to point out the stereotypes associated with the other players in the luxury market. The ad is actually funny and in some respects even true. Let’s see if their strategy to emphesise the stereotypes of the drivers instead of pointing out why the Audi is better will pay off. If their goal is to get a BMW ~~douche~~ driver to buy a Audi by insulting them, then I am not sure how effective that will be, nevertheless, I would love to see a couple more episodes.

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GLK Advertising: 180° from expected

Muamer Hodzic — Mon, 29 Sep 2008 18:55:05 +0000

During the run-up to the model’s market launch in October 2008, Mercedes-Benz is expanding its comprehensive marketing campaign for the GLK-Class to include print advertisements and television commercials. “Our print campaign and the TV spot focus on the typical characteristics of the GLK — the striking form and surprisingly different design,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “With the GLK we are providing a new opportunity for customers to enter the SUV world of our brand. And for the launch of this vehicle we have used every communication channel in order to come into direct dialogue with our customers and, in particular, young target groups.”

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The claim “Mercedes, 180° from expected. The GLK.” refers to the model ’s extraordinary design features. Mercedes-Benz launched its comprehensive marketing campaign in March 2008 across all communication channels, with activities ranging from advertisements in print media to TV commercial, product placements, special events, a Webspecial, and extensive CRM activities.

Print ads and TV commercial

The photographer team of Warren du Preez & Nick Thornton Jones, which is well known for its light painting technique, has juxtaposed the expressive design of the GLK with artificial light arrangements, thereby showcasing the model in a completely new manner. The advertisements will be placed in high-circulation general-interest magazines and daily newspapers.

The claim “Mercedes, 180° from expected. The GLK.” is also taken up in the television commercial, which runs under the title “It Can’t Be.” Here, the two legendary Hollywood stars, Marilyn Monroe and James Dean, are just as astonished to see the GLK as the car ’s female passenger is astonished to see them. It’s a completely unexpected encounter for everyone. The reaction of the Hollywood stars, who today still stand for a style that is timeless, serves as the highest compliment for the surprisingly different design of the GLK-Class. The television commercial will be broadcast on all public and private channels with a high audience rate, as well as on Mercedes-Benz TV, the brand channel of the Stuttgart-based car manufacturer.

Focus on events and communication through direct contact

A competition known as “The design:project” recently offered European design students an extraordinary opportunity to experience and creatively analyze the GLK and its distinctive design even before the official launch of the model. The competition called on the students to use the GLK as an inspiration for creating new design objects. The first prize went to young designers of the Istituto Marangoni in Milan. The students interpreted design elements of the Mercedes-Benz GLK as objects from everyday life, and presented these design items in a fashion shoot setting in a novel way, as objects of desire.

The “GLK Driving Experience” event focuses on personalized individual contact with existing Mercedes-Benz customers and potential buyers. The traveling driving presentation, which is visiting popular European vacation spots, high-end shopping malls, and luxury hotel chain partners, offers interested participants the opportunity to experience for themselves the outstanding driving comfort of the GLK in a relaxed atmosphere. The GLK Driving Experience was launched in August 2008 and will continue until March 2009.

Product placements and online communication

The GLK had its first major presentation to the public back in May, when it appeared in the blockbuster movie “Sex and the City.” The vehicle was also used as a key visual, along with top model Eva Padberg, during the Mercedes-Benz Fashion Week in Berlin. Also last spring, Mercedes-Benz launched a Webspecial at http://www.mercedes-glk.com/, which is being advertised in various banners on the Internet as well. The Webspecial offers users the opportunity to actively participate in the design of a music video, use a moving image configuration to put together their own GLK, and communicate interactively with the vehicle’s designers. The mobile configurator, as well as extensive additional campaign content such as “Questions for GLK Designers” and “Sex and the City” downloads, are also available as mobile specials for cell phones at www.glk-mobile.com.

Mercedes-Benz ConceptFASCINATION coupé - Trailer

Muamer Hodzic — Mon, 15 Sep 2008 23:19:09 +0000

You’ve probably seen the pictures and art work, but check out the trailer of the Mercedes-Benz ConceptFASCINATION coupé. The design study will be shown at this years Paris Motor Show. The ConceptFASCINATION is not only piratical and stylish, but the design study impresses with its technical underpinnings, too. These are drawn from the new E-Class and include the new four-cylinder diesel engine which features BlueTEC technology and develops 150 kW/ 204 hp from a displacement of 2.2 litres. Enjoy!

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Grand Prix in Belgium: Hamilton and Raikkonen battle it out

Muamer Hodzic — Mon, 08 Sep 2008 19:20:14 +0000

If you were able to watch the Formula 1 Grand Prix in Belgium this weekend, and actually watched it until the very last lap, then you witnessed one of the most exciting battles this season. Take a look at video and you will see how this will probably be one of the most memorable moments this season, not just because of the battle between Lewis Hamilton and Kimi Raikkonen, but because of the controversy surrounding this incident. You might have a different opinion, but I think that Hamilton cut the corner to avoid an accident, which you can clearly see in the footage. Since Hamiton cut the corner, he of course was faster than Kimi, but as soon as they both were on the straight, Hamilton lets Kimi pass, just to attack again and pass him with an amazing move.

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Mercedes-Benz TV available on TV DIGITAL Personal

Muamer Hodzic — Mon, 25 Aug 2008 18:57:14 +0000

As of August 29, 2008 Mercedes-Benz TV will also be available via TV DIGITAL Personal. This new personalized TV platform provided by publisher Axel Springer is to be launched at the forthcoming IFA consumer electronics trade fair in Berlin. Mercedes-Benz TV will feature in the schedules of the new platform as a fully independent channel.

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“For more than one year, Mercedes-Benz TV has been enabling online viewers to experience the fascination of our brand in even more diverse ways,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “Via the innovative platform TV DIGITAL Personal, we will now be able to reach new target audiences even more closely with current items from Mercedes-Benz TV.”

TV DIGITAL Personal offers viewers the chance to select their own personalized program, precisely tailored to their wishes and interests, from all the existing TV and Internet TV channels. Mercedes-Benz TV will appear as a fully independent channel alongside the public and private TV channels. Moreover, TV DIGITAL Personal will also actively offer viewers specific program items on the basis of their personal viewing habits. This includes features from Mercedes-Benz TV, which will provide an exclusive look behind-the-scenes at, for example, the Mercedes-Benz Fashion Weeks or the brand’s motor sport activities in the DTM and Formula One series.

Mercedes-Benz TV was launched in June 2007. Items on view at www.mercedes-benz.tv offer an exclusive insight into the areas of lifestyle, products, and motor sport as well as the history and innovation of this premium automobile brand.

Spy Video: Mercedes-Benz E63 AMG at the Nürburgring

Muamer Hodzic — Thu, 14 Aug 2008 19:26:30 +0000

The guys at Inside Line have released a spy video from the test track at the Nuerburgring from what seems to be the E63 AMG. As you’ll see on the video, besides the new headlights and brake-cooling ducts, the overall design is more on the evolusionary side, but of course that doesn’t meant the final design will be anything like we see on the video. Its quite clear that they are testing the engine and overall cars performance, so seeing no bodykit with AMG wheels and exhaust is acceptible. Hearing the roar is surely an indication that the test mule spots a 500+ HP engine, possibly even supercharged. The new E-Class won’t launch until next year sometime, so for the AMG version, you’ll just have to wait some more, possibly even end of 09 or beginnng of 2010.

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