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Roger Federer and Mercedes-Benz Announce a Strategic Partnership in China
Mercedes-Benz announced today that they have signed a multiyear advertising and marketing partnership with the No 1 tennis player in the world - Roger Federer. Roger will join the “Swing for the Stars” program, part of the ‘Junior Tennis Development Program’ that Mercedes launched in partnership with the China Tennis Association. Mercedes-Benz “Swing [...]
Continue reading...DCXs melee attack on the Chinese market
21. November 2006
Mercedes has come out and said that it aims to overtake main rival BMW in annual China sales within two years, but needs more time to beat Audi. “I do believe that Mercedes Benz continues to have the top reputation in China. We have started local production and we are developing our dealer network very [...]
Continue reading...Video Blogging the Paris to Beijing Marathon: Crossing into Asia
16. November 2006
On Day #12 of the E-Class Experience, the E320 Guy leaves Europe and heads into Asia. On the drive from Perm to Yekatarinburg, we cross the Ural Mountains and leave the snow behind. The drivers have been impressed with the E320 safety features and also with their time in Russia. From here, it’s on to [...]
Continue reading...Video Blogging the Paris to Beijing Marathon: Kazakhstan
16. November 2006
Move over Borat. The E320 Guy is in Kazakhstan and contrary to the movie, we’re finding that the people over here are incredibly friendly. The paris-Beijing 2006 E Class Experience is more than halfway to our destination and our trip through the steppes is enlightening. We meet Ed Deppe, a pilot and computer forensics expert [...]
Continue reading...Video Blogging the Paris to Beijing Marathon: Kazan and Perm
15. November 2006
It’s Day #11 and the trek through Russia continues as leave Kazan on our way to Perm. This is the second to last day of driving for the second leg of the Paris-Beijing 2006 E Class Experience and we learn about changing tires and putting on chains, just in time. On our way to Perm [...]
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29. April 2008
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