Mercedes-Benz Sees Good Sales in China in the Second Half of 2015
Giancarlo Perlas July 22, 2015
Mercedes-Benz is looking to close the year with good sales in China. This is amid the problems experienced by its rival luxury carmakers in the region.
Ola Kaellenius, a member of the Board of Management of Daimler and head of Mercedes-Benz Cars Marketing and Sales, stated in an interview with online magazine Boerse Online that the three-pointed star brand will enjoy favorable sales in China, which is considered to be the biggest luxury car market in the world.
Kaellenius admitted that while the company may experience a short-term volatility in the Chinese market, it is expected to perform well in the second half the year. He said with confidence that they will rise above the struggles of their competitors in the big Asian country through their attractive brand, strong portfolio, and continuous expansion of its dealer network in the area. The exec is also hopeful that they will be able to keep the sales discounts in the region despite the troubles in the Chinese stock market.
As reported here earlier, among of the best-sellers in China are the Mercedes-Maybach S500 and the Mercedes-Maybach S600. According to a report from Bloomberg last month, the combined average monthly sales of the models from January to June were at 500 units. It came quite as a surprise to the Chinese automotive industry as competing brands like Audi and BMW are having a hard time getting a grip in the country’s market.
The Mercedes-Maybach S-Class models have a starting price of 1.44 million yuan in China, which translates around $230,000.
