Wayne Rooney, one Manchester United’s top strikers, has signed a two year advertising deal with Mercedes-Benz recently, and has received a brand new custom Mercedes-Benz CL63 AMG worth $225,000 as a signing bonus (should have asked for the CL65). While marketing execs have started to question the deal, Mercedes is moving ahead with making Rooney their spokesperson. Critics claim that Mercedes should have chosen someone aspirational and classy, and avoid Rooney with his somewhat wicked reputation.
In the deal, Wayne Rooney will have to drive Mercedes vehicles to all matches and some training session. This wouldn’t of course be an issue for us, but when you look at his personal car inventory, you wonder how he will pull it off. His cars include a BMW X5, Bentley Continental GT, Aston Martin Vanquish, Cadillac Escalade, Range Rover Sport, and a Lamborghini Gallardo.
Mercedes will most likely use Rooney as a spokesperson in their European (UK) ads, since the US has probably no idea who he is. We’re pretty excited to see what they come up with.
(2 votes, average: 4 out of 5)
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August 19th, 2008 at 2:27 am
Hi Muamer
Actually, not quite. He’s received a free car, but there’s no arrangement for him to appear in ads or act as a brand ambassador. I’ve posted their official statement below.
Cheers
James
Statement:
Mercedes-Benz has supplied a CL63 AMG Coupé to Wayne Rooney under a similar arrangement to those supplied to other high profile individuals in the world of sport.
We never disclose details of individual arrangements but can confirm that the arrangement does not and will not make Mr Rooney an official representative of the Mercedes-Benz brand.
Q&A – Wayne Rooney
Q Has Mercedes-Benz signed a £1 million contract making Wayne Rooney a brand ambassador?
A No, Mercedes-Benz has not signed a contract which makes Wayne Rooney an official representative of the brand.
Q Has Wayne Rooney been supplied with a CL63 AMG Coupe?
A Yes, a car has been supplied under a similar arrangement to those supplied to other high profile individuals in the world of sport.
Q What are the details of the arrangement?
A We never discuss such details or indeed details of cars supplied to any individuals.
Q Is Mercedes-Benz setting up Wayne Rooney as an icon? Will he be appearing in some adverts?
A Wayne Rooney is not an official face of the Mercedes-Benz brand and won’t be appearing in any adverts.