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Roger Federer and Mercedes-Benz Announce a Strategic Partnership in China

Tue, Apr 29, 2008

China, Company

Roger Federer Tennis Player
Mercedes-Benz announced today that they have signed a multiyear advertising and marketing partnership with the No 1 tennis player in the world - Roger Federer. Roger will join the “Swing for the Stars” program, part of the ‘Junior Tennis Development Program’ that Mercedes launched in partnership with the China Tennis Association. Mercedes-Benz “Swing for the Stars” Junior Tennis Development Program is designed to improve junior players’ skills and the coaches’ teaching level.

Roger: “It’s exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China,”

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This post was written by:

Muamer Hodzic - who has written 640 posts on BenzInsider.com - The Official Mercedes-Benz Fan Blog.


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