As a result, Mercedes-Benz is set to become the first commercial vehicle supplier in Second Life.
As part of its strategic project “Future communications”, Mercedes-Benz Vans has been tracking and assessing communications trends since 2003. Key areas such as “virtual communities” and “social media” have been identified thanks to this project. The Mercedes-Benz Vans’ virtual presence in Second Life is just one example of this strategy. Spurred on by remarkable innovation, the extensive impact of viral marketing as well as the ability to directly target and contact prospective customers, the virtual van sales and service outlet is being further expanded and sensibly linked to existing online activities.
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June 28th, 2007 at 8:06 am
[...] You’ve probably heard about the news that Mercedes wanted to market the new C-Class in Second Life, when I posted about it. Now here is a video of what it looks like inside the SL world and how Mercedes is trying to promote and sell their virtual cars to the citizens there. While I can understand why people would spend time living in a virtual world, I just can’t understand that they would spend real money to to furnish their homes or buy cars. Either way, a good move by Mercedes to advertise their cars to the people who have escaped the real world. You’ve got to catch them, anywhere they go. This this has gotten so popular that even Bosch, yes Bosch, wants to jump on the band wagon. Silly isn’t it. (No Ratings Yet) Loading … [...]
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