Should an icon like the smart fortwo undergo further development at all? The answer is “yes” – indeed, this is a must. For the new smart fortwo it was important to strike a balance between retaining the strengths of the previous model on the one hand and venturing new ideas on the other hand.
The past ten years have seen great changes to the terms of reference. The more than 770,000 smart fortwo customers influenced the requirements for the successor model. However, so did new legal requirements, especially those for the American market.
The brand, at its youthful age of just eight, also stakes out clear terms of reference for the design. It was important to embody innovation, functionality and joie de vivre - the core values of smart – in the second smart fortwo generation just as these were anchored in the first generation.
(2 votes, average: 1.5 out of 5)
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January 31st, 2007 at 11:11 am
This article reads as though you have copied and pasted random paragraph fragments from different sources. There seems to be no flow between thoughts at all?
January 31st, 2007 at 12:23 pm
Hello Fred,
I am not sure about you, but to me the paragraphs do have a flow. All three are talking about the design of the Smart car and the challenges. I do have to say that it is not the best written piece, but it does have a point.