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Thursday, October 26, 2006

Smart fortwo coming to theaters
The Smart fortwo has truely become a movie star; It played Clouseau's cop car in "The Pink Panther," provided Tom Hanks with a quick getaway in "The Da Vinci Code - Sakrileg" and was a perfect vehicle for Garfield's "owner" Jon Arbuckle in "Garfield 2". Now the smart fortwo gets to play Cupid: the two-seater brings the lovers together in Ridley Scott's new film "A Good Year." The movie will be released in theaters on November 9th in Germany, no word if the movies will come to the states or other areas.

The movie, A Good Year, will have Russell Crowe as the main character who will play Max Skinner, a career-obsessed investment expert, in the movie. Life is turned on its head for him when he travels to France to sell a vineyard he has inherited from his great-uncle. Max's travels through Provence in a smart fortwo mark the start of a new life. But the usually successful businessman doesn't recognize it until much later. First he has to struggle with the navigation system and almost runs over an attractive young Frenchwoman, Fanny (played by Marion Cotillard), without noticing. But the smart fortwo brings about a reunion: Fanny recognizes the car outside the vineyard - and love gets a second chance. Then Max is offered a partnership by his boss. He has to make up his mind. Should he turn his back on the London business world?

High-profile product placements such as this are a highlight of smart's new communication strategy: "Focused Marketing" aims to minimize media coverage waste and to appeal directly to customers and potential customers, ensuring an integrated brand presence in Europe. For "The Pink Panther" smart organized a unique competition with an online preliminary round and a final rally in the original film locations. The game was flanked with a multitude of PR activities.
posted by Muamer Hodzic @ 10/26/2006 09:39:00 AM    
 
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